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Cloud Computing: India leveraging CaaS, CSN Spokesperson Tells Why

June 23, 2014

Today, the cloud has become a widely accepted solution for businesses of any size and industry. Many more companies, especially start-ups, are moving to the cloud to store, access and provide data quickly over the Internet on virtual servers, which can be accessed (on demand) by authorized personnel from anywhere, at any time, with any device.

What makes cloud computing so attractive for SMBs is the ability to share information and data from everywhere in an environment that allows self-service, pay-as-you-go, easy access to a virtual infrastructure; this provides value from both a technological and business standpoint for fast, efficient and productive work. Depending upon the needs, cloud users can scale up and down whenever they need to.

Shifting to the cloud is an important decision for many organizations that can further reduce infrastructure costs and improve business processes and personnel collaboration. By adopting elements of the cloud, a user can connect to a shared pool of configurable computing resources, and acquire a number of services at a fraction of the cost; cloud technology can cater to the needs of modern businesses to archive, store, access and deploy virtual resources.

Although cloud computing may not be for everyone, it makes sense for SMBs to consider it as a viable option because of its potential for savings and the fact that this technology normally does not require upfront costs.

The cloud-based Computing-as-a-Service (CaaS) solution —which, in 2012, has been included by ITU (International Telecommunication Union) as part of the basic cloud computing models as a new service category (along with NaaS) in  a telecommunication-centric cloud ecosystem—is becoming one of the most favored solutions on the market as it offers flexibility and expandability that SMBs might not otherwise be able to afford.

One of the possible uses of this technology allows to make telephony functions accessible through a common Web platform; this has been key to offering multi-channel customer support solutions while handling customers. “CaaS allows that, CaaS is beyond Cloud Telephony,” notes a last week CIOL post.

As per CSN Murthy, founder of the Indian cloud communication solutions provider Ozonetel, “it is becoming increasingly popular among businesses as they seek ways to engage customers across multiple channels without raising the cost burdens much.” Ozonetel is India’s first hosted cloud telephony platform to launch Virtual PBX (News - Alert) for the SMB Market.

Murthy who recently spoke to CIOL, India's technology community network, on some of the major cost benefits of embracing CaaS, explains how it has been gaining ground in India, as HD voice and video communications are now being used as apt solutions and part of companies’ marketing outreach.

CaaS uses an Internet based delivery model – in much the same way as SaaS (News - Alert), IaaS and PaaS – where services are delivered from the clouds. However, what is unique about this service model is that communications capabilities over IP, generally using SIP technologies (or through Media Control interfaces such as MSCML or MSML) are controlled through the interfaces directly within the cloud for adding communications capabilities to applications and services.

CaaS-based communications features include voice, video and data communications capabilities, such a collaboration and conferencing (voice and video), voice over IP (VoIP), unified messaging, and so on.

As we move towards a connected world in which services and infrastructure are hosted, the advantages of cloud computing and CaaS, in particular, are essential to solve some of today’s cloud communications constraints; CaaS can help “in handling sales calls, multi-channel customer touch points and [when a company does not have] a solution to track all channels,” the post explains. A business can gain maximum IT benefits from CaaS adoption, as they embrace a communications-enhanced service (that lets users communicate via voice, text, and rich media) that can be integrated into software applications and Web services for a distributed and mobile workforce, CSN Murthy affirms. 




Edited by Maurice Nagle

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