IBM has moved into India to capitalize on this market potential. The company purchased SoftLayer (News - Alert), a privately held cloud services provider (CSP), for an undisclosed sum earlier this summer.
With the SoftLayer acquisition, IBM has built out its public cloud infrastructure. "If the client wants to move to a cloud-based delivery model, they can have it with Softlayer and IBM (News - Alert)," explained Jason Mosakowski, who heads IBM's India software division.
"Now, from an India marketplace, when you can put my software on Softlayer and be able to deliver like that, that's a great proposition," Mosakowski told The Economic Times.
Before acquiring SoftLayer, IBM already had a portfolio of high-value private, hybrid and public cloud offerings. "With SoftLayer, IBM will accelerate the build-out of our public cloud infrastructure to give clients the broadest choice of cloud offerings to drive business innovation," IBM Global Technology (News - Alert) Services senior VP Erich Clementi told IT World.
SoftLayer isn't IBM's only spade in the India market. The company is also investing heavily in its partner networks, namely through programs and skill building. Mosakowski says that IBM is offering financing solutions for partner investment.
Additionally, IBM isn't the only company looking to cash in on cloud services in India. Competitors like SAP, Oracle and HP are also targeting smaller companies. SMEs choose SaaS (News - Alert) and other cloud offerings to take advantage of better IT resources without major infrastructure investments."The thing about SMEs is that they don't set aside money for IT," said Zinnov director of market expansion Praveen Bhadada. "They buy as they see a need. So the cloud, with its operational expenditure model, is a compelling proposition."
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