Cloud communications is the latest buzzword in the business world. Despite all the popularity surrounding cloud services, it still continues to be difficult to sell a cloud communication package to corporate customers.
This difficulty stems from many reasons starting from a lack of understanding of what cloud computing is. When the management does not understand the technology, it is tough to recognize its benefits. This is why it is important for salespeople to bring cloud computing to a level that everyone understands. Using simple terms and everyday examples will help businesses to relate to cloud technology and this in turn, will help them learn its benefits. Once a company understands the difference that cloud services can do for their business, then there is no looking back.
Sometimes, experienced businesses or even those who are testing cloud technologies will encounter many questions pertaining to security, privacy and reliability. Many businesses are constantly evaluating whether they should go for a hosted or an on-premise solution for their company. This is why sales personnel should take the time to analyze each situation and help the business to make the right choice. Such a gesture will go a long way in building good relationships with different customers that in turn can lead to more sales.
While having these discussions, salespeople should also explain about spreading the cost over many years and across different departments. This is one of the biggest benefits of cloud technology, so this should be emphasized to prospective businesses. Other benefits such as less maintenance and instant availability of data and software should also be explained to help businesses get a complete picture of this technology.
Lastly, companies that offer cloud services should work with their customers to identify the right timing for the transition from their existing legacy system to cloud. This migration is one of the most difficult aspects of cloud implementation, so it is important to work with the company to identify the best time for the upgrade.
In short, working with companies and talking to them in a simple language can go long way in improving the sales of cloud services.
Small to mid-sized businesses are under attack
Until small to mid-sized businesses (SMBs) take proactive, measurable improvements to IT security, many will succumb to cyber criminals...
The Technology Trap: How your business can break out and step up
Technology management itself can be a time-consuming exercise and requiring a lot of administrative time...
Unlocking the benefits of managing IT services in the cloud
Managing IT can quickly become a logistical and cost headache for organizations of all sizes...
A business case for cloud-based IT management
Cloud computing services have seen rapid adoption among organizations of all sizes...