Even in 1999, there was a company out there looking out for the little guy – the small and medium-sized business (SMB).
Determined to provide SMBs with access to technology solutions that best meet their needs and budgets – and are still simple to deploy and easy to manage – GFI Software was founded more than a decade ago. Fast forward 12 years later and GFI has emerged as an award-winning provider of cloud communications solutions for SMBs.
“GFI’s mission is to provide the best quality, most cost-effective content and network security, and messaging solutions to IT professionals in the SMBs market, around the world,” Ed Harnish, vice president of marketing at GFI Software, told TMCnet. “That may seem like a tall order, but if you look at what GFI has done — particularly over the last few years — you’ll see that the company has built an exciting portfolio of complementary solutions addressing critical IT needs shared by companies of all sizes.”
Back in 1999, GFI first made a name for itself in the cloud communications market with the introduction of the GFI FaxMaker, a network fax server that continues to support SMBs worldwide as one of the industry’s leading faxing solutions. Over the years, the company has continued down the path of innovation, investing in new technologies and strategic acquisitions.
Today, GFI — a company that supports hundreds of thousands of customers worldwide – is touted for its broad array of Web and mail security, archiving, backup and fax, networking and security software, and hosted, cloud and managed IT solutions. Focusing primarily on the SMB market, their offerings are also scalable to larger enterprises and their Advanced Technology Group (News - Alert) provides high-end solutions for larger enterprises looking for defense-in-depth security solutions.
“The SMB market continues to be an afterthought for many larger vendors who are first and foremost focused on the enterprise, but at GFI, our primary focus is on the needs of SMBs,” Harnish said. “Our mission is to provide them with access to the latest technologies and solutions delivery methods that make IT easier to manage, more efficient and more cost effective.”
“Cloud computing is a perfect example,” he added. “Moving IT operations to the cloud creates exciting new opportunities for SMBs to more quickly scale their operations and more easily utilize applications that would have been too cost-prohibitive or technically challenging for them to deploy and support as traditional, on-premise solutions.”
While GFI might have had its foot in the cloud market long before people began surmising when exactly would be the year of the cloud, GFI has still been able to distinguish itself in what has fast become a competitive market.
According to Harnish, GFI has been doing cloud communications for years and that helps the company make a dent in the market amongst other software developers and hardware manufacturers who are just now starting to dabble in the cloud river.
“We know what it takes to deliver mission critical IT services, such as antivirus, infrastructure monitoring, mail security and patch management to tens of thousands of customer endpoints without interruption; we’ve been doing it for years,” Harnish said. “This heritage gives GFI a head start in the cloud race and will help further differentiate us from the competition. We have the solutions that SMBs need, and we have the technology to deliver them via the cloud.”
GFI is gearing up to announce its new cloud-based services and among the products that will be on offer are GFI VIPRE Antivirus Business, GFI’s flagship antivirus solution; GFI MailEssentials Complete Online, its anti-spam and anti-malware mail security solution; and GFI Network Server Monitor, a remote network monitoring and management service.
All GFI’s cloud communications services will be available on pay-as-you-go, per-user/per-device subscription terms.
Through its existing cloud-based offerings, GFI has quickly been able to attract the attention of the SMB market and GFI believes that its new services will create a cloud marketplace for SMB solutions unlike any other – a marketplace that any SMB can benefit from, including organizations with no, limited or extensive in-house IT expertise.
As many SMBs such as doctors’ offices and clinics, and government agencies begin the process of transitioning their IT operations from costly, resource-intensive on-premise solutions to either a hybrid or 100 percent cloud-based solutions delivery model, GFI’s upcoming cloud-based services will be primed and ready to help in the process.
So how was 2011 for GFI and what can we expect from the cloud communications company as 2012 begins?
“Despite challenging economic pressures of 2011, GFI is performing very well,” Harnish said. “We generated strong year-over-year growth. We invested in new sales, R&D and marketing resources. We refreshed our brand and launched a new gfi.com website. We also continued to make strategic acquisitions that complement our existing products. Looking ahead, we’ll continue to innovate, focusing on the cloud through GFI One Cloud, and other emerging trends such as mobile security.”
Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Expo, collocated with TMC’s ITEXPO East 2012taking place Jan. 31-Feb. 3 2012, in Miami, FL. The Cloud Communications Expo will address the growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. For more information on registering for the Cloud Communications Expo click here.
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